About Us

Welcome to The Fairdeal Agencies (Regd), a stalwart in the distribution and consignment industry with a rich legacy dating back to its establishment in 1948 by the visionary Late Shri K.C. Puri. In the aftermath of India's independence and amidst the challenges of partition, our founder foresaw the untapped potential in the pharmaceutical industry, paving the way for the introduction of pharmaceutical distribution in the province of Punjab.

gray concrete wall inside building
gray concrete wall inside building

Our Genesis

Late Shri K.C. Puri laid the foundation of our company, becoming the first sole distributor of T.C.F in Undivided Punjab in 1948. The company played a pioneering role in the production of liver extracts and vitamin products, eventually being acquired by Rallis India Ltd. in the early '60s. Representing esteemed companies like TCF, American Schering, Boheringer-Knoll, Tata-Fision, and G.D. Searle, we have been a driving force in the pharmaceutical landscape.

Our vision

At The Fairdeal Agencies (Regd), our vision transcends boundaries. We aspire to be a trailblazer in the pharmaceutical and consumer goods distribution industry, continuously setting new benchmarks for excellence. Committed to delivering life-saving drugs and unparalleled service, we envision a future where our innovative solutions and unwavering dedication positively impact the health and well-being of communities we serve. Guided by a legacy of over 60 years, our vision is to be the epitome of reliability, quality, and customer satisfaction, fostering enduring partnerships.

white and black abstract painting
white and black abstract painting

Our team

Our strengThe Fairdeal Agencies (Regd) is powered by a dedicated team under the leadership of Mr. S. M. Puri, bringing over 40 years of expertise. With a committed workforce, many with over two decades of service, forms the backbone of our success. Together, we embody the values of commitment, integrity, and customer satisfaction, ensuring top-notch performance in pharmaceutical and consumer goods distribution.

Mr. S. M. Puri
Managing Partner

Quality, not quantity

We have made quality our habit. It’s not something that we just strive for – we live by this principle every day.